Semiotic disaster {and extinction}
This speech was induced by an episode that took place during the first few weeks of classes in a compulsory subject for Social Sciences students at a public university in the south-east of Brazil this year. By understanding it as an episode of what I have come to call the Semiotic Disaster, I will try to suggest that this episode is just a local expression of our ecology, the political result of which is the appearance of a new governing subject, the user, us, whose perceptual-cognitive characteristics are, to say the least, peculiar.
